凤文化在现代产品设计中的应用研究
Research on the Application of Phoenix Culture in Modern Product Design

伴随着中国经济的快速增长，“Z”时代消费人群崛起，中国传统文化也在强劲复兴。凤凰在我国是祥瑞的代表，凤文化是中国传统文化衍生出的优秀分支，深受人们的喜爱，而其造型样式在文化交融、审美演变过程中以多种形式被广泛应用在现代设计中。当前，国产品牌正在拥抱“弯道超车”的机会，在不断提高现代产品智能化程度的同时，将本土文化巧妙融入设计中，提高造型设计、交互设计水平，运用具有中国韵味和精神特征的设计语言，不仅有利于原创设计的生发，还有助于塑造品牌新的家族DNA，赋能品牌内涵，提升品牌竞争力。本文通过调查法、案例研究法等，分析凤文化与现代产品设计融合的方法和路径，并给出有参考性的设计思路。
With the rapid growth of China’s economy and the rise of consumer groups in the “Z” era, Chinese traditional culture is also in a strong revival. Phoenix is the representative of auspicious in China. Phoenix culture is an excellent branch derived from Chinese traditional culture, which is deeply loved by people, and its modeling style has been widely used in modern design in various forms in the process of cultural integration and aesthetic evolution. At present, domestic brands are embracing “corner overtaking”, constantly improve the intelligent degree of modern products at the same time, the local culture clever into the design, improve the level of modelling design, interactive design, using the design language with the characteristics of Chinese charm and spirit, not only conducive to the original design, also help to build brand new family DNA, increase brand connotation and enhance brand competitiveness. Through the investigation method, the case study method, this paper analyzes the method and path of the integration of phoenix culture and modern product design, and gives the reference for design ideas.