波普艺术在现代广告设计中的应用分析
Analysis on the Application of Pop Art in Modern Advertising Design

波普艺术作为二十世纪重要的艺术形式，其影响并不局限于绘画当中，波普艺术对于现代广告的设计也产生了深刻的影响，这种影响源于波普艺术本身的特色，即鲜艳明快的色彩运用、裁剪拼贴的联接手法、粘贴复制的创作方式，这种对现代广告设计的影响体现在两个方面，即图形设计和色彩运用。波普艺术也深刻影响了现代广告设计的原则，即现代广告设计注重群体差异原则、风格融合原则、可持续发展原则、现代审美原则。这种波普艺术带来的影响在中国移动“动感地带”的广告设计中得到体现。
As an important art form in the 20th century, the influence of pop art is not limited to painting. It has also exerted a profound influence on the design of modern advertising. This influence is derived from the characteristics of Pop art itself, namely, the bright color application, the connection technique of cutting and collage, and the creation mode of paste and copy. This influence on modern advertising design is reflected in two aspects, that is, graphic design and color application. Pop art has also deeply influenced the principles of modern advertising design, that is, modern advertising design pays attention to the principle of group differences, the principle of style integration, the principle of sustainable development, and the principle of modern aesthetics. The influence of pop art is reflected in the design of China Mobile’s “Action Zone” AD.