海尔智家轻资产运营模式转型研究
Research on the Transformation of Haier Zhijia’s Asset Light Operating Model

轻资产运营模式是一种以价值驱动为导向，将轻资产这种优势资源投入到具有高价值关键环节的新型资本结构模式。近年来，这种运营模式受到众多企业的推崇和青睐，也吸引着越来越多的企业纷纷转型加入轻资产运营模式的阵营。本文以实施轻资产运营模式转型战略的海尔智家为案例研究对象，从三个方面分析其转型动因，再以2003年~2021年的财务数据为基础，构建财务战略矩阵，通过矩阵图各年度的分布情况分析轻资产转型对企业自身价值创造和资金状况的影响。并重点针对过程中存在的问题提出适当的对策和建议，旨在为相关公司转型轻资产运营模式提供有益的参考。
The asset light operating model is a new type of capital structure model driven by value, which invests the advantageous resources of enterprises such as asset light into key links with high value. In recent years, this operation mode has been highly praised and favored by many enterprises, attracting more and more enterprises to transform and join the camp of asset light operating mode. This article takes Haier Zhijia, which implements the transformation strategy of asset light strategy, as the case study object. It analyzes its transformation motivations from three aspects. Based on the financial data from 2003 to 2021, it constructs a financial strategy matrix, and analyzes the impact of asset light transformation on the enterprise’s own value creation and capital situation through the distribution of the matrix chart in each year. And focus on the problems existing in the process to propose appropriate countermeasures and suggestions, aimed at providing useful reference for relevant companies to transform their asset light operation mode.