基于Merit系统实际操作产生的建设公司运营策略
Operating Strategies of Construction Company Based on the Practical Operation of Merit System

近年来，我国建筑业逐渐从粗放型的高速发展转为绿色化、智慧化的高质量发展，而欧美国家早先在城市化高速发展到城市化基本完成时也经历了类似的阶段，可以作为如今中国发展趋势的参照。欧美国家的建筑商们在房地产市场紧缩的情况下，进行了产业分工体系深化、集成化网络管理、新材料与新技术的运用等方面的转变，也一定程度上为我国建设公司提供了思路。作为我国建设行业的未来从业者，新时代的大学生们需要具有国际化视野，与国际化规范接轨，努力借鉴行业上更先进的部分。欧美国家在培养建筑专业的学生时，注重让学生们在实践操作中掌握专业知识和行业现状，并为此开发出了建筑公司模拟经营系统Merit。在此之后，久负盛名的英国皇家特许建造师学会(CIOB)基于这个平台组织了全球学生挑战赛，邀请全球学生参与竞争、共同成长。在Merit系统中的实际操作中，参与者们结合英国建设行业的实际情况，运营一家初创的建设公司，并与其他公司展开竞争。在比赛的过程中，参赛者们加深了对行业现状的了解，同时也结合比赛案例，总结了一些建筑公司的经营策略，希望在未来投身建筑行业时有所帮助。
In recent years, China’s construction industry has shifted from extensive high-speed development to green, intelligent, and high-quality development. This change is similar to the earlier experience of European and American countries during their rapid urbanization stage, which can be used as a reference for China’s current development trend. In response to the real estate market contraction, builders in European and American countries have implemented measures such as deepening the industrial division of labor system, applying new materials and new technology, and integrating network management. These measures provide valuable ideas for Chinese construction companies. As future practitioners in the Chinese construction industry, college students in the new era need to have an international vision, conform to international standards, and learn from more advanced practices in the industry. European and American countries focus on enabling architecture students to master professional knowledge and industry status quo through practical operation. To achieve this, they developed a simulation management system of construction companies called Merit. The prestigious Royal Chartered Institute of Builders (CIOB) organized the Global Student Challenge based on this platform, inviting students from all over the world to compete and grow together. In the Merit simulation, participants run a start-up construction company by combining the realities of the UK construction industry and competing with other companies. Through this competition, participants deepen their understanding of the current situation of the industry. They also summarize the business strategies of some construction companies based on the cases of the competition, hoping to apply these strategies in the future construction industry.