新媒体赋能高校红色文化育人路径探析
Exploring the Path of Red Culture Education in Universities Empowered by New Media

红色文化是中国共产党在革命、建设和改革的百年历程中汲取人类优秀文明成果而形成的一种先进文化。红色文化不仅是一种精神力量，更是一种价值追求，其蕴含着十分丰富的育人价值。新媒体技术的赋能将使高校红色文化教育内容更加丰富、教育主体更加多元，教育环境更加开放。立足新媒体时代，高校在红色文化育人实践中要借助新媒体技术的独特优势，探寻新时代红色文化发展的新道路，开辟高校红色文化育人的新途径。
Red culture is an advanced culture formed by the Communist Party of China by absorbing the outstanding achievements of human civilization in the course of revolution, construction and reform. Red culture is not only a spiritual force, but also a value pursuit, which contains very rich educational values. The empowerment of new media technology will make the red culture education content of colleges and universities richer, the educational subjects more diverse, and the educational environment more open. Based on the new media era, colleges and universities should use the unique advantages of new media technology in the practice of red culture education, explore new paths for the development of red culture in the new era, and open up new ways for colleges and universities to educate people in red culture.