基于TAM模型的高校大学生对马克思主义原理课程接受度的影响因素研究
A Study on the Factors Influencing College Students’ Acceptance of Marxist Principles Course Based on TAM Model

基于TAM模型，本文提出当代大学生马克思主义理论课程接受度研究模型，采用问卷调查的方式，以202位高校学生为研究对象，探讨马克思主义理论课程感知有用性、感知易用性和接受行为意愿之间的关系。研究结果表明马克思主义理论课程质量对高校学生马克思主义理论接受度具有正向作用，研究发现马克思主义课程质量在感知易用性、感知有用性的作用下对学生的行为意愿具有正向作用。根据研究结论并借助社会心理学提出针对性建议，高校要关注受教育者的心理状况，提高课程质量、加强课程的有用性与易用性来提高高校学生对马克思主义的接受度，以完善对高校大学生的人格与价值观培育。
Based on the TAM model, this paper proposes a research model for the acceptance of contemporary college students’ Marxist theory courses. With 202 college students as the research object, this paper discusses the relationship between the perceived usefulness, perceived ease of use and the willingness of acceptance behavior of Marxist theory courses. The research results show that the quality of Marxist theory curriculum has a positive effect on college students’ acceptance of Marxist theory, and the research finds that the quality of Marxist curriculum has a positive effect on students’ behavioral will under the effect of perceived ease of use and perceived usefulness. According to the research conclusion and with the help of social psychology, the university should pay attention to the psychological status of the educated, improve the quality of the curriculum, strengthen the usefulness and ease of use of the curriculum to improve the acceptance of Marxism by university students, and improve the cultivation of personality and values of university students.