The aim of this study was to investigate the correlations between the time spent on TikTok and use of beauty filters, satisfaction with self-image and use of filters, and people’s perceptions of filters and use of filters. Data was collected through a Qualtrics survey including questions about TikTok and filter usage, a self-esteem scale, and perceptions of filters. To partake in the survey, participants were required to be within the ages of 18 and 25. Data collection began on June 16, 2022 and ended on June 21, 2022. Incomplete surveys and responses that did not fit our criteria were discarded. After the data was collected and cleaned, 139 responses were statistically analyzed. Results show that time spent on TikTok correlates with usage of filters, but satisfaction with self-image and perceptions of filters do not. Limitations of the study include a small participant population. The study provides insights into the complex relationship between filter use and satisfaction with self-image and highlights the need for future research to further explore the factors affecting filter use and impact of filter use on users’ self-image and well-being by testing whether the participants’ use of filters include posting content to TikTok or simply browsing.
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