增强现实式商品推广移动应用的设计与实现
Design and Implementation of an Augmented Reality-Based Mobile Application for Product Promotions

本研究设计并开发出Android行动装置上的一款增强现实式商品推广应用。行动装置上所配置的相机与惯性运动传感器，让同步定位与建图技术有落地应用的基础，而目前由各大科技厂商释出的开发套件，更加速AR应用开发的进程。通过高德开放平台与谷歌ARCore技术的结合运用，本应用可依据产品贩售商所设定的广告物位置，在地图上指引用户前往广告物所在位置，在用户抵达该位置附近后，以增强现实形式显现虚拟物件，供用户点击寻取，取得数字化优惠凭证，兑购优惠商品，达到商品促销推广的效果。本研究主要探讨高德地图与谷歌ARCore技术在移动装置上的应用方式，除了重点梳理高德地图定位与谷歌ARCore技术外，亦整合运用其开发套件，结合地图定位与增强现实技术，设计并开发出一款AR式商品推广应用，为商品的销售提供一个结合线上线下、现实与虚拟的商品推广管道。
The design and development of an augmented reality-based product promotion application on Android mobile devices are presented in this paper. The cameras and inertial motion sensors equipped on mobile devices enable us to develop practical mobile applications by applying simultaneous localization and mapping technology. Currently, the development kits provided by major technology giants have accelerated the process of AR application development. By utilizing the development kits of Amap Open Platform and Google ARCore, this application can guide users to the location of advertising virtual objects on the map based on the location set by the product seller. After the users arrive near the location, virtual objects are displayed in augmented reality style for users to click to retrieve. The users who obtained the digital discount vouchers can then purchase discounted products with those vouchers. As a result, the effect of product promotion has been achieved. This study mainly explores the application of Amap Map and Google ARCore APIs on mobile devices. In addition to focusing on reviewing Amap’s map positioning and Google ARCore technology, we also integrate and utilize their development kits, combining map positioning and augmented reality technology, to design and develop a product-promoting application in AR style, providing a front-end for product sales that combines online and offline, real and virtual product promotion.