智能媒体时代思想政治教育话语体系优化研究
Research on the Optimization of Discourse System of Ideological and Political Education in the Era of Intelligent Media

智能媒体作为新时代极具智能特征的技术实践，已纵深融入网络话语空间，成为生产网络语言、建构话语语境、优化话语体系的重要媒介工具。在某种意义上，智能媒体的广泛应用重塑了传统的话语形态、话语联动空间以及传统思想政治教育话语内容的生成传播机制，并基于此影响话语受众的内蕴价值观和外显行为。在此背景下，既要审视智媒时代思想政治教育话语面临的困境：话语权威性消融、话语共情力降低和话语引领力遭削弱，又要在明晰智能媒体和智能算法技术为弘扬思想政治教育话语所带来的新发展契机的基础上，从创新话语元素，优化话语内容；创新转换机制，激发话语形态活力；创新技术赋能，净化话语联动空间等维度探究、优化智能媒体时代思想政治教育话语体系。
As a highly intelligent technology practice in the new era, intelligent media has been deeply inte-grated into the network discourse space and has become an important media tool for producing network language, constructing discourse context and optimizing discourse system. In a sense, the wide application of intelligent media has reshaped the traditional discourse form, discourse linkage space and the generation and dissemination mechanism of traditional ideological and political education discourse content, and based on this, it has affected the intrinsic values and explicit behaviors of the discourse audience. In this context, we should not only examine the difficulties faced by the discourse of Ideological and political education in the era of intelligent media: the ablation of discourse authority, the reduction of discourse empathy and the weakening of discourse leadership, but also innovate discourse elements and optimize discourse content on the basis of clarifying the new development opportunities brought by intelligent media and intelligent algorithm technology for promoting the discourse of Ideological and political education; innovating the transformation mechanism and stimulating the vitality of discourse form; explore and optimize the discourse system of Ideological and political education in the era of intelligent media from the dimensions of innovative technology empowerment and purification of discourse linkage space.