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Research on Risk Early Warning Model of Real Estate Industry Based on Big Data—Taking Shenyang as an Example

DOI: 10.12677/HJDM.2023.132012, PP. 117-134

Keywords: 公共大数据,房地产行业,风险预警,竞争情报,Public Big Data, Real Estate Industry, Risk Warning, Competitive Intelligence

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The rapid development of Internet technology in the past few decades has made great changes in our lives. It also plays an incomparable role in China’s economic development. It is in this era that the competition faced by all walks of life has become very fierce. In such a fiercely competitive market, how enterprises should improve their competitiveness is a topic that cannot be crossed. The relevant technology of the Internet is an effective channel for us to obtain information. There are many kinds of information, so enterprises need to analyze their internal and external environment accordingly. Building an enterprise early warning model based on big data plays an important role in gaining strategic position for enterprises and making accurate decisions based on rapidly changing market information. This article introduces the real estate enterprises and the relevant contents of big data, uses big data technology to judge the risk categories of the real estate industry, and improves the corresponding early warning mechanism, and forms a complete set of competitive intelligence early warning model for the real estate industry. In the process of intelligence early warning, accurate and useful information can be found, which is conducive to the timely response of enterprises to possible situations in the future.


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