In this article, we are going to discuss what
factors are likely affecting the decisions of female consumers in order to aim
better at female consumers in market and applying more specific strategies on
female consumers. The factors listed included the hierarchy of female needs,
personal traits, social identity, cultural influence, and cognitive bias, as
listed above.
References
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[2]
Copy How Stuff Works.com Contributors (2011, April 8). What Is Social Identity? https://people.howstuffworks.com/what-is-social-identity.html
[3]
DMS (n.d.). How to Effectively Target Female Consumers. https://insights.digitalmediasolutions.com/articles/marketing-powerful-women-consumers
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Komal (2021). A Literature Review on Consumer’s Complaining Behavior and Dissatisfaction: Implication of Marketing Strategies with Special Reference to the Online Retail Sector. Open Journal of Business and Management, 9, 496-511. https://doi.org/10.4236/ojbm.2021.92027
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[10]
The World Bank (2022, January 10). Female Labor Force Participation. https://genderdata.worldbank.org/data-stories/flfp-data-story
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Vinney, C. (2018, October 31). What Is Cognitive Bias? Definition and Examples. https://www.thoughtco.com/cognitive-bias-definition-examples-4177684
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Wellness Living (2021, September 17). How to Successfully Leverage Cognitive Bias in Consumer Behavior. https://www.insightsforprofessionals.com/marketing/leadership/how-leverage-cognitive-bias-in-consumer-behavior
