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崇拜性消费行为及其影响因素的研究综述与展望
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Abstract:
经过多年的积累，崇拜性消费领域的研究已取得较多成果，然而不同学者研究角度、研究方向较为分散，本文通过对崇拜性消费概念、特征、影响因素进行整理，系统回顾崇拜性消费研究现状。基于研究现状提出崇拜性消费的研究展望，为未来崇拜性消费领域的研究提供参考。
After years of accumulation, the research in the field of worship consumption has made more achievements, however, the research perspectives and directions of different scholars are scat-tered. This paper systematically reviewed the current situation of worship consumption research by organizing the concept, characteristics and influencing factors of worship consumption. Based on the current situation of the research, the research outlook of worship consumption is proposed to provide reference for future research in the field of worship consumption.
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