算法时代主流意识形态传播的机遇、风险及应对策略
Opportunities, Risks and Countermeasures of Mainstream Ideology Dissemination in the Algorithm Era

在算法时代，智能技术推动了信息传播领域的深度变革，同时形塑了主流意识形态传播的模式和场域。算法技术与传播技术的深度融合助推主流意识形态传播精准分发和生活化叙事，有效提升了传播的精度和厚度。同时，个性化推荐加速了社会价值分化、资本逻辑消解主流意识形态传播效力等挑战导致网络舆论场风险不断加剧。为此，应将加强主流意识形态对智能算法的引领、落实媒体平台的技术伦理责任、提升传播受众的算法素养作为应对策略，推动算法时代主流意识形态的有效传播。
In the era of algorithms, intelligent technology has promoted profound changes in the field of information dissemination, and shaped the mode and field of mainstream ideology dissemination. The deep integration of algorithm technology and communication technology boosts the accurate distribution and life narrative of mainstream ideology communication, effectively improving the accuracy and thickness of communication. At the same time, challenges such as personalized rec-ommendations accelerating the differentiation of social values, capital logic eliminating the effec-tiveness of mainstream ideological dissemination, etc. have led to the increased risk of the online public opinion field. To this end, we should strengthen the leading role of mainstream ideology in intelligent algorithms, implement the technical and ethical responsibilities of media platforms, and improve the algorithmic literacy of communication audiences as coping strategies to promote the effective dissemination of mainstream ideology in the era of algorithms.