国外生态体育旅游产业发展的经验与启示
Experience and Enlightenment of Foreign Eco-Sports Tourism Industry Development

目前，我国体育旅游产业处于发展阶段，如何让市场、企业、生态协调发展是今后努力的方向。本文的研究目的是通过对国外发达国家、发展中国家体育旅游的现状提取出相关经验，以期对我国生态体育旅游产业的发展带来启示。本文认为国外生态体育旅游的可持续发展，是将体育资源市场化、整合化，市场运动的可持续；各组织之间协调发展，相互合作，是体育活动开展的可持续；市场侧重“人”的服务，满足人们参与体育活动的诉求；体育文化浓厚，是参与体育旅游的主观能动。我国应从组织合作、品牌效应、体育文化、生态发展相关方面促进生态体育旅游的可持续发展。
At present, Chinese sports tourism industry is in the developing stage, how to let the market, en-terprises, and ecological coordinate development is the direction of future efforts. The purpose of this study is to extract relevant experience for the present situation of the foreign developed and developing countries’ sports tourism, hoping to bring enlightenment to the development of our ecological sports tourism industry. This paper holds that the sustainable development of eco-sports tourism abroad is the marketization and integration of sports resources and the sustainable market movement. The coordinated development and mutual cooperation among various organizations are the sustainable development of sports activities. The market focuses on the service of “people” to meet the demands of people to participate in sports activities; Sports culture is strong, it is the subjective initiative to participate in sports tourism. In our country, we should promote the development of ecological sports tourism from the following aspects: organization cooperation, brand effect, sports culture and ecology development.