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基于PEST分析诸暨能在疫情期间承办CBA赛事的原因
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Abstract:
实现向体育强国的转变是我国新时期的重要目标与任务之一，而在体育活动中篮球的普及程度较为突出。其中CBA赛事在中国的影响力和关注程度比较高，由于受疫情的广泛影响，CBA赛事无法实现以往的主客场模式，需要在某座城市进行集中比赛。而诸暨正是这座承办了疫情期间的大多数CBA赛事的城市，那么本文是基于PEST分析诸暨为何能在疫情期间承办CBA赛事，主要从政治、经济、社会、技术四个方面进行分析。
Realizing the transformation into a sports power is one of the important goals and tasks of our country in the new period, and the popularity of basketball in sports activities is more prominent. Among them, CBA events have a relatively high influence and attention in China, and due to the widespread impact of the epidemic, CBA events cannot achieve the previous home-and-away mode, and need to be played centrally in a certain city. And Zhuji is the city that has hosted most of the CBA events during the epidemic, so this article is based on PEST analysis of why Zhuji can host CBA events during the epidemic, mainly from four aspects: political, economic, social and technical.
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