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Modern Management 2023
创业即兴行为：理论基础、影响因素与未来展望
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Abstract:
相对于实践界的发展，理论界对于创业即兴的研究略显单薄。当前，学术界对于创业即兴行为的研究尚处于探索阶段，且碎片化特征较严重，因而，亟待系统梳理创业即兴行为相关研究，以明确未来研究方向。基于此，本研究梳理了创业即兴行为的内涵、理论基础及影响因素，构建整合研究框架，并提出创业即兴行为的未来研究展望，以期为未来相关研究提供理论方向。
Compared with the development of the practical community, the theoretical community’s research on entrepreneurial improvisation is slightly thin. At present, the research on entrepreneurial improvisation behavior in academia is still in the exploratory stage, and the fragmentation characteristics are serious, so it is urgent to systematically sort out the relevant research on entrepreneurial improvisation behavior to clarify the future research direction. Based on this, this study sorts out the connotation, theoretical basis and influencing factors of entrepreneurial improvisation, constructs an integrated research framework, and puts forward the future research prospects of entrepreneurial improvisation, in order to provide theoretical directions for future related research.
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