互联网企业碳管理与公益项目融合发展研究——以蚂蚁集团为例
Research on the Integration of Carbon Management and Public Welfare Projects in Internet Companies—Taking Ant Group as an Example

随着我国双碳战略的不断推进，部分互联网企业响应国家号召开始实行碳管理以实现企业内部碳中和，而碳管理与公益项目融合发展逐渐成为其碳管理发展的新趋势。本文对互联网企业碳管理与公益项目融合发展现状进行了分析，并以蚂蚁集团为例，深入探究蚂蚁集团碳管理与公益项目融合发展的新路径新方法。研究得出：互联网企业应主动实行碳管理与公益项目融合发展，利用自身优势，强化技术创新以推出公益产品，不断打造公益品牌，形成发展体系和循环链；政府宜完善政策配套，提供积极引导和支持，助力企业开展融合发展。本文的研究将为其他互联网企业开展碳管理与公益项目融合发展提供对策和建议，从而助力我国双碳战略推进、实现可持续发展。
With the continuous promotion of China’s dual carbon strategy, some internet enterprises have started to implement carbon management in response to the national call to achieve carbon neu-trality within the enterprises, and the integration of carbon management and public welfare projects has gradually become a new trend in their carbon management development. This paper analyzes the current situation of the integration of carbon management and public welfare projects in internet enterprises, and takes Ant Group as an example to explore the new paths and methods for the integration of carbon management and public welfare projects in Ant Group. The study concludes that internet enterprises should take the initiative to integrate carbon management and public welfare projects, make use of their own advantages, strengthen technological innovation to launch public welfare products, and continuously build a public welfare brand to form a development system and circular chain; the government should improve policy support, provide positive guidance and support, and help enterprises carry out integrated development. The research of this paper will provide countermeasures and suggestions for other internet enterprises to carry out the integration development of carbon management and public welfare projects, so as to help China’s dual carbon strategy advance and achieve sustainable development.