挑战与应对：智能媒体视域下高校思想政治教育的价值引导
Challenges and Countermeasures: Value Guidance of Ideological and Political Education in Colleges and Universities from the Perspective of Intelligent Media

随着网络技术的发展，在移动互联网中推荐算法等智能技术与新媒体融合重构了媒介的生态与信息传播方式，智能媒体时代已然到来。当代大学生是互联网空间的主要参与者，基于智能平台的网络新闻获取、网络学习、网络社交以及网络游戏已经成为他们的日常生活。青年大学生身处复杂的网络环境中，思想、价值与文化认同多元影响着其价值判断能力，高校思想政治教育作为价值传递教育的主体地位正遭受挑战。高校思想政治教育肩负着培育大学生树立正确价值观的重任，必须回应移动互联网时代的挑战，培养大学生辨别是非对错与抵御不良价值观侵蚀的能力，提高思想政治教育对大学生价值判断的引领能力。
With the development of network technology, the integration of intelligent technologies such as mobile Internet recommendation algorithm and new media reconstructs the media ecology and information dissemination mode, and the era of intelligent media has come. Contemporary college students are the main participants in the Internet space. Online news acquisition, online learning, online social networking and online games based on intelligent platforms have become their daily lives. Young college students are in a complex network environment, and their value judgment ability is affected by the diversity of ideology, value and cultural identity. As the main body of value transmission education, ideological and political education in colleges and universities is being challenged. The ideological and political education in colleges and universities shoulders the responsibility of cultivating college students to establish correct values. It must respond to the challenges of the mobile Internet era, cultivate the ability of college students to distinguish right from wrong and resist the erosion of bad values, and improve the ability of ideological and political education to guide college students’ value judgments.