红色文化融入高校意识形态教育的意义及实践路径的探索
The Significance and Practical Path of Integrating Red Culture into College Ideological Education

红色文化主题鲜明，贴近人民生活，创作手法多元，表达具有民族特色与时代特征；传播形式多样，注重分众化传播取向，传播实效性强，接受程度高。进入新时代，红色文化应把守底线：坚定马克思主义是红色文化融入高校意识形态教育的第一要务；应与时俱进：合规律性、合目的性做好红色文化资源融入高校意识形态教育的再版与改编；应赋能科技：依托大数据创新融入路径，增强高校大学生意识形态教育的实效性。
Red culture has distinct themes, is close to people’s life, has diversified creative techniques and national and contemporary characteristics. The communication forms are diverse, focusing on the orientation of mass communication, with strong effectiveness and high acceptance. In the new era, red culture should keep the bottom line: to strengthen Marxism is the first task of integrating red culture into college ideological education; we should keep pace with The Times: reprint and adapt the cases of red culture into ideological education in colleges and universities with regularity and purpose; should empower science and technology: rely on big data innovation into the path, enhance the effectiveness of college students’ ideological education.