网络综艺节目的价值引领效果研究——以《大侦探》为例
Research on the Value Leading Effect of Online Variety Show—Taking the Great Detective as a Case Study

当前，媒体承担社会责任已成为共识，综艺节目在内容和形式上都有所精进，强化了娱乐之外的社会表达，但由于受制于市场、节目形式等因素，在价值引领上还没有交出令人满意的答卷。本文聚焦于自开播以来口碑市场双丰收的《大侦探》，首先对该节目的节目特点与价值引领效果之间的关系进行分析。其次，从官方微博和官方话题数据剖析价值引领效果。再次，文章对当下网络综艺价值引领面临的困境进行思考。
At present, it has become a consensus that the media should assume social responsibility. Variety shows have improved both in content and form, and strengthened social expression beyond entertainment. However, due to the entertainment market, program form and other factors, they have not yet given satisfactory answers on value leadership. This paper focused on “The Great Detective”, which has won a good reputation in the market since its launch. First, the paper analyzed the relationship between the program characteristics and value leading effect. Then, the paper analyzed the value leading effect from the official microblog and official topic data. Last, the paper pondered over the value leading dilemma faced by the current network variety show.