美国电影在当代湖北大学生群体中的传播与接受调研
Research on the Communication and Acceptance of American Films among College Students in Contemporary Hubei Province

基于问卷调查考察了美国电影在湖北省大学生群体中的传播与接受情况，从中提取美国电影成功传播的要素并有针对性地应用于中国电影市场。描述统计发现，98.3%的受访大学生看过美国电影，主要观看科幻片、爱情片和动作片，总体评分较高；同时，大部分学生反馈通过自媒体影评介绍去看美国电影，非常认同美国电影中的自由主义精神等。独立样本t检验和相关性分析发现，性别、年龄和教育层次对观影数量和评价没有显著影响。美国电影的成功传播主要归功于美国电影的民族精神、拍摄手法、剧情、音效特效和演员演技。
Based on the questionnaire survey, the communication and acceptance of American films among college students in Hubei Province are investigated, from which the elements of successful communication of American films are extracted and applied to the Chinese film market. According to the descriptive statistics, 98.3% of the surveyed college students have watched American movies, mainly science fiction, romance and action movies, and the overall rating is high. At the same time, most of the students reported to watch American movies through the introduction of we-media film reviews, very agree with the spirit of liberalism in American movies. Independent sample T-test and correlation analysis found that gender, age and education level had no significant influence on the number and evaluation of movies. The successful spread of American films is mainly attributed to the national spirit, shooting techniques, plots, sound effects and acting skills of American films.