房地产企业竞争情报分析——以沈阳X地产为例
Competitive Intelligence Analysis of Real Es-tate Enterprises

随着疫情频发，房地产行业逐渐步入“黑铁时代”，各企业间竞争也越来越激烈，要想在行业中屹立不倒，掌握竞争情报至关重要，不仅要了解对手情况，也要善于利用自身优势。本文以房地产行业竞争情报为主要研究对象，分析情报对该行业的重要性。通过PEST分析，了解目前房地产行业所处的政治、经济、社会环境、技术环境；再运用SWOT分析法详细分析企业自身的优劣势，考虑房地产企业所面临的机会和威胁。同时将PEST与SWOT分析紧密结合，提出新型分析模型，定性说明该模型的具体流程与处理方法，为企业发展提供实质性的建议。
With the frequent occurrence of the epidemic, the real estate industry has gradually entered the “black iron era”, and competition among enterprises has become increasingly fierce. To stand firm in the industry, it is essential to master competitive intelligence, not only to understand the situa-tion of competitors, but also to be good at using their own advantages. This paper takes the real es-tate industry competitive intelligence as the main research object and analyzes the importance of intelligence to the industry. Understand the political, economic, social and technical environment of the real estate industry through PEST analysis; Then SWOT analysis method is used to analyze the advantages and disadvantages of enterprises in detail, considering the opportunities and threats faced by real estate enterprises. At the same time, the PEST and SWOT analysis is closely combined to put forward a new analysis model, qualitative description of the model of the specific process and treatment methods, to provide substantive suggestions for enterprise development.