共享充电宝消费现状及前景调查——以大学生群体为例
Survey on Current Situation and Prospect of Sharing Power Bank Consumption—Taking College Students as an Example

在大数据的时代背景下，人们日常生活都离不开手机，出门在外使用手机也是必然事项。然而手机电量有限再加上共享经济的蓬勃发展，在需求与机遇下“共享充电宝”应运而生，大受好评。但随着时间的发展，共享充电宝的口碑不如从前，甚至在疫情冲击下有不少企业接连倒闭。此次，本次调查旨在通过问卷调查与数据挖掘，以大学生为固定调查群体，探究当下大学生对共享充电宝的使用现状以及看法，进一步分析影响大学生对共享充电宝的消费意愿和费用满意度的因素，从消费者视角出发，提出有针对性的建议，使得共享充电宝的发展方向更符合消费者的需求，同时，本次调研分析对相关企业发展也具有一定的参考价值。
In the era of big data, people are inseparable from mobile phones in daily life, and it is inevitable to use mobile phones when going out. However, due to the limited power of mobile phones and the booming development of the sharing economy, “shared power bank” comes into being under the demand and opportunity, and is highly praised. However, with the development of time, the reputation of shared power banks is not as good as before, and even under the impact of the epidemic, many enterprises closed down one after another. This time, the survey by questionnaire and data mining, is fixed investigation group with college students, to explore the status quo of college students’ use of shared charging treasure and views, further analysis influence college students to shared charging treasure willingness to spend and cost factors of satisfaction from a consumer perspective, targeted suggestions. It makes the development direction of shared power banks more in line with the needs of consumers. At the same time, this research and analysis also has certain reference value for the development of related enterprises.