博物馆文创产品与地域文化结合的设计应用——以诸暨市博物馆为例
Design and Application of the Combination of Cultural and Creative Products and Regional Culture in Museums—Taking Zhuji Museum as an Example

随着博物馆文创产品市场的流行，诸暨市博物馆作为诸暨最具代表的有形地域文化集成者，对文创产品开发进行了积极的探索。文章以西施主题为研究对象，通过对历史人物外形、朝代服饰、色彩等视觉元素的剖析、组合，与潮玩文化结合创新，为诸暨市博物馆文创产品开发进行研究，以推进诸暨地域文化的健康发展。
With the popularity of the market of museum cultural and creative products, Zhuji Museum, as the most representative integrator of tangible regional culture in Zhuji, has actively explored the development of cultural and creative products. Taking the Xishi Theme as the research object, this paper analyzes and combines the visual elements of historical figures’ appearance, dynasty costumes, colors and so on, and combines with the trendy play culture to make a research on the cultural and creative product development of Zhuji Museum, so as to promote the healthy development of Zhuji regional culture.