The purpose of this case study is to investigate the
relationship between corporate social responsibility and employee engagement by
specifically focusing on bank Audi, in Lebanon. The main research question of
this study is “how CSR increases employee engagement and what is the mechanism
creating the connection between CSR and employee engagement”? We were able to
interview thirty employees at Bank Audi in order to get more insights into
their experiences, while conducting a review of the CSR reports for the period
between 2014 and 2020. We employed qualitative research methods in order to
obtain information that would allow us to create an accurate representation of
what employees’ experience at Bank Audi with regard to CSR practices. The
results showthat the CSR culture at Bank Audi created a collective caring mindset
that provided employees with the support they need to grow both personally and professionally and a sense of
purpose to make a positive change in everything they do based on a
strong sense of responsibility and accountability. This caring mindset is the
transformative power and driving force that created a strong feeling of
belonging and pride which drive employee’s engagement at Bank Audi to a very
high level.
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