论说类典籍语篇的象似修辞研究——以《管子》为例
A Study on Iconic Rhetoric in Chinese Argumentative Classics —A Case Study of Guan Zi

《管子》是一部以论说文体为主的经邦治国的百科全书。依托象似修辞理论，从语音象似性、数量象似性、对称象似性、隐喻象似性这四个方面探讨《管子》论说语篇中象似修辞的文体功能和修辞效果。研究发现，在论说类典籍语篇中：1) 语音象似修辞为语篇增添诗歌的美感，使语言更具感染力、说服力和吸引力；2) 数量象似修辞可用于明确中心论点，使信息传达更清晰，论说更具逻辑性；3) 对称象似修辞运用较多，不仅能保持文章的形式美，还能增强文章的连贯性，使论证更加严密深刻；4) 隐喻象似修辞使语言表达更丰富，便于读者理解论说内容，实现更好的论说效果，由此，为典籍语篇的修辞性研究提供借鉴。
The Guan Zi is an encyclopedia of state governance with argumentation as its main literature style. Based on iconic rhetoric theory, this paper discusses the stylistic function and rhetorical effect of iconic rhetoric in the texts of Guan Zi from four aspects: sound iconicity, quantity iconicity, symmetrical iconicity, and metaphorical iconicity. This study shows that in Chinese classics with argumentative style: 1) sound iconicity can infuse texts with poetic aesthetic, making the language more appealing, and helping to enhance the persuasiveness and attractiveness of the texts; 2) quantity iconicity can be used to clarify the central argument so that the information is conveyed more clearly and the argument is more logical; 3) the use of symmetrical iconicity can not only maintain the formal beauty of articles, but also enhance the coherence of the article, making the argument more rigorous and profound; 4) metaphorical iconicity can enrich language expression, enhance linguistic appeal, and help readers understand the content of texts, so as to achieve better argumentative effect, which, therefore, may provide references to the study of rhetoric in Chinese classics.