创新创业理念下旅游电子商务课程改革与实践
Reform and Practice of Tourism E-Commerce Course under the Concept of Innovation and Entrepreneurship

本研究拟在创新创业背景下，以民办高校“国一流”电子商务专业建设点的旅游电子商务课程作为教改对象，从制定培养方案，重构教学内容，数据驱动精准教学，优化考核评价四个维度构建旅游电子商务以数据驱动的全过程教学课程改革。具体研究基于电子商务专业的行业特性，信息技术发展趋势，学生创新创业能力的差异，精准分类制定人才培养方案，精准设计教学目标，精准选取教学内容，实施学生画像精准教学，开展增值性评价，探索应用型创新创业人才培养路径。此次教学改革是新时代背景下课程改革的有益尝试，是高质量实现一流学科建设的积极促进有意义探索。
In the context of innovation and entrepreneurship, this study intends to take the tourism e-commerce course of the “national first-class” e-commerce professional construction point of private universities as the object of education reform, and build a data-driven whole process of teaching curriculum reform of tourism e-commerce from the formulation of training programs, the reconstruction of teaching content, data-driven precision teaching, and optimization of assessment and evaluation. The specific research is based on the industry characteristics of e-commerce majors, the development trend of information technology, the differences in students’ innovation and entrepreneurship capabilities, the accurate classification of talent training programs, the accurate design of teaching objectives, the accurate selection of teaching content, the implementation of accurate teaching of student portraits, the development of value-added evaluation, and the exploration of application-oriented innovation and entrepreneurship talent training paths. This teaching reform is a useful attempt to reform the curriculum under the background of the new era, and a meaningful exploration to actively promote the construction of first-class disciplines with high quality.