杭州市小客车“区域指标”和“浙A区域号牌”政策满意度调查研究
Survey on Satisfaction with Motor Vehicle “Regional Indicators” and “Regional License Plates” Policy in Hangzhou

随着经济的快速发展，人们出行愈加便利，但汽车保有量也随之迅速增长，由此带来了一系列民生问题。为缓解并改善相关问题，杭州市政府于2021年3月起开始实施《杭州市小客车“区域指标”和“浙A区域号牌”设置管理办法》。本文以杭州市民为调查对象，主要研究杭州市小客车“区域指标”和“浙A区域号牌”政策的实施现状以及民众对该政策施行的满意度情况，旨在发现政策存在的积极意义及其影响力。通过对收集问卷数据的整理分析，确保调查的可靠性，基于结构方程模型建立满意度评价体系，使用顾客满意度指数(CSI)模型计算满意度得分。最后，结合研究结论提出一些合理的建议。
With the rapid development of the economy, it is more convenient for people to travel, but car ownership also increases rapidly, which brings a series of livelihood problems. In order to alleviate and improve the related problems, Hangzhou municipal government began to implement Hangzhou minibus regional indicators and Zhejiang A regional license plate setting management measures from March, 2021. Taking Hangzhou citizens as the survey object, this paper mainly studies the implementation status of Hangzhou’s small bus Regional Index and Zhejiang A Regional license policy and the public’s satisfaction with the implementation of the policy, in order to find the positive significance and influence of the policy. By sorting out and analyzing the collected questionnaire data to ensure the reliability of the survey, a satisfaction evaluation system was established based on the structural equation model, and Customer Satisfaction Index (CSI) model was used to calculate the satisfaction score. Finally, some reasonable suggestions are put forward based on the research conclusions.