绵阳市跨境电商企业海外仓发展模式研究
Research on the Overseas Warehouse Development Model of Cross-Border E-Commerce Enterprises in Mianyang City

现阶段我国海外仓数量快速增长，业务范围广阔，辐射全球。物流环节在跨境电商中的重要程度越来越高，物流成为跨境电商行业发展的核心要素。海外仓作为一种本土化物流方式以其高效率、低成本的特点成为跨境电商卖家的优势选择之一。本文采取案例分析的方式探究海外仓三种模式的特点，希望能从政府和企业两个维度给绵阳市跨境电商企业的海外仓发展提供理论依据和决策建议。
At this stage, the number of overseas warehouses in China is growing rapidly, and the business scope is broad, radiating to the world. The importance of logistics in cross-border e-commerce is getting higher and higher, and logistics has become the core element of the development of cross-border e-commerce industry. As a localized logistics method, overseas warehouses have become one of the advantages of cross-border e-commerce sellers with its high efficiency and low cost. This paper takes the form of case analysis to explore the characteristics of the three models of overseas warehouses, hoping to provide theoretical basis and decision-making suggestions for the development of overseas warehouses of cross-border e-commerce enterprises in Mianyang from the both government’s and enterprises’ perspectives.