现代广告设计中数字媒体艺术的应用探析
An Analysis of the Application of Digital Media Art in Modern Advertising Design

科技的发展不仅是带动技术的发展，同时也带动了信息传播的发展。广告应用形式的丰富，为信息传播夯实基础。数字媒体艺术的大众化、多样化，让人们更容易进行艺术创作同时探索新的展现形式，也增加了广告设计的普及性。而不同性质的广告在宣传中运用数字技术，使广告在实际应用中充分与受众相结合。同时，广告设计应用的创新打破人们对广告普遍的观念，为广告设计展现新的视觉和行为的享受，让人们在欣赏广告艺术的同时更加了解数字媒体艺术。
The development of science and technology not only drives the development of technology, but also drives the development of information dissemination. The rich forms of advertising applications lay a solid foundation for information dissemination. The popularization and diversification of digital media art makes it easier for people to create art and explore new forms of presentation, and also increases the popularity of advertising design. Advertisements of different nature use digital technology in publicity to fully integrate advertising with the audience in practical applications. At the same time, the innovation of advertising design applications breaks people’s general concept of advertising, shows new visual and behavioral enjoyment for advertising design, and allows people to better understand digital media art while appreciating advertising art.