Since the 21st century, cultural creativity has become a prominent
way to revitalize cultural heritage such as historical buildings and historical
landscapes. However, many current practices are dominated by the government, and
the factors affecting individual willingness to participate are still unclear. In
this study, 28 respondents (16 men, 12 women) were recruited in Chengdu, China,
through semi-structured interviews, and the interview data were qualitatively evaluated
using thematic analysis. The results show that the influencing factors mainly include
six themes: “inclusion of creative environment”, “economic
investment risk”, “potential development space”, “information
access channels”, “uncertainty of the creative product quality”, and “creation
level.” The findings will have important implications
for the protection and development of current and future cultural heritage and strengthen
the construction of creative cities in specific cultural heritage contexts.
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