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Analysis of “Florasis” Brand Marketing Strategy in the Internet+ Era

DOI: 10.12677/MOM.2022.123006, PP. 49-52

Keywords: 花西子,品牌营销策略
, Brand Marketing Strategy

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As a new domestic cosmetics brand, “Florasis” broke through the annual sales threshold of 1 billion Yuan in just 2~3 years, and the sales reached more than 4 billion Yuan in 2020. The brand market-ing strategy behind it is worth analyzing and learning. This paper analyzes Florasis’s marketing activities from four aspects: product strategy, price strategy, channel strategy and promotion strategy, then, summarizes its advanced experience, and puts forward some practical suggestions for the development of domestic beauty brands, so as to help them emerge on this highly competitive track.


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