大数据时代高校意识形态的风险防范与实践逻辑
Risk Prevention and Practical Logic of University Ideology in the Era of Big Data

高校意识形态工作关乎中国共产党的长期执政，关乎高校大学生身心的健康发展。境外意识形态渗透的精准化，资本介入引致的复杂化，防范观念的固化以及话语权构建面临的私语化是大数据时代高校意识形态工作面临的主要风险。针对这一形势，只有坚持党对高校意识形态工作的绝对领导，构建高校意识形态安全防范体系，面对高校意识形态传播方式新变化，建立符号化呈现机制，运用先进技术，依托大数据技术和人工智能算法，精准定位、精准推送，才能消解大数据时代意识形态风险，维护高校意识形态安全。
Ideological work in colleges and universities is related to the long-term governance of the Communist Party of China and the healthy physical and mental development of college students. The accuracy of overseas ideological infiltration, the complexity caused by capital intervention, the solidification of prevention concepts and the whispering of discourse construction are the main risks faced by the ideological work of colleges and universities in the era of big data. In view of this situation, only by adhering to the fundamental principle of the party’s absolute leadership over the ideological work in colleges and universities, building an ideological security system in colleges and universities, establishing a symbolic presentation mechanism in the face of new changes in the mode of ideological communication in colleges and universities, using advanced technology, relying on big data technology and artificial intelligence algorithms to accurately locate and notify, can effective measures be taken to eliminate ideological risks and maintain ideological security in colleges and universities in the era of big data.