Fundamentally, technology is the key to achieving a
competitive advantage. Novel and advanced technologies and manufacturing
systems have turned the attention of
labour-intensive firms towards technological attractiveness. In the
textile industry, advancements in technology and products are massive. The
study sought to assess the extent to which managers of Small and Medium Textile
Enterprises (STMEs) are taking advantage of the technology available in textile
designing, production and marketing space, as there is a growing interest
worldwide to boost the innovative activity of enterprises, especially technological innovation. The study is
quantitative research. A multi-stage sampling procedure involving convenient, purposive and stratified sampling techniques was employed in this study. A sample size of 300 was drawn from the
80 SMTEs. The study discovered that most of the textile enterprises in Ghana
mostly use computer-generated designs, manual screen printing and digital
embroidery technologies in their production. The study also established that SMTEs continually resort to traditional
advertising techniques rather than contemporary marketing and
advertising mediums for marketing their products. In view of this, SMTEs should seek more knowledge regarding innovative
contemporary marketing strategies to increase patronage.
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