哲学视域下网络直播带货的问题与优化对策
Problems and Optimization Countermeasures of Webcast Carrying Goods from the Perspective of Philosophy

随着互联网技术的发展，网络直播带货应运而生。作为一种新型的营销模式，网红、明星、官员、企业家等纷纷进入直播间带货，为国内经济发展注入了新的活力，但此种营销模式背后潜藏着诸如“信”的缺失、“俭”的抛弃、“礼”的缺位等社会道德问题。为此，通过加强个人义利观教育、培育网络诚信文化，摆脱消费“伪欲望”、丰盈个人精神生活，提高行业自律、加大行业法治化建设力度等，则是解决此类问题的有效对策。
With the development of Internet technology, webcast with goods emerged at the historic moment. As a new marketing mode, Internet celebrities, stars, officials, entrepreneurs and so on have entered the live broadcast room to bring goods, which has injected new vitality into the domestic economic development. However, there are hidden social moral problems behind this marketing mode, such as the lack of “trust”, the abandonment of “thrift”, the absence of “courtesy” and so on. Therefore, the effective countermeasures to solve these problems are to strengthen the education of personal concept of justice and profit, cultivate the network integrity culture, get rid of the “false desire” of consumption, enrich personal spiritual life, improve the self-discipline of the industry, and strengthen the construction of the industry rule of law.