Purpose: The objective of this paper was to evaluate the uptake of insurance products in Sub-Sahara Africa and develop a framework
for increasing its uptake amongst consumers in the region using Botswana
as a case. In addition, this paper will contribute to the body of knowledge on the uptake of insurance in
Sub-Saharan Africa as there is very limited research in this area. Design/Method/Approach: The research adopted a survey design
approach by administering a sample 150 questionnaires to various respondents of
which 20 were given to insurance practitioners in various specialized
areas, 60 to students of the author for distribution to their parents. 20 were
given to insurance academicians and 50 were administered to various companies
and individuals who either purchase or are potential insurance buyers. The data
obtained, was analyzed to arrive at findings and conclusions. To increase the
reliability and validity of its findings, the paperused the data in line with the objectives of the research. Furthermore, literature
from various scholars on the topic was also reviewed. The response rate of 88% was recorded
and the finding was that poverty and lack of income was key factor contributing to low insurance uptake amongst Batswana. Lack of
product knowledge by consumers and sensitization by the regulator was also cited as the other
contributors.
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