疫情期间宁波市政府消费券的现状调查研究
Investigation on Current Situation of Consumption Vouchers in Ningbo during Epidemic Period

面对突如其来的疫情和经济受挫，如何提振消费，促进经济恢复和增长，成为摆在政府面前的重要课题。自2020年第一季度开始，各级政府开始发放消费券，以期能应对疫情造成的影响。本文以宁波市市民为调查对象进行抽样调查研究，运用SPSS软件进行数据分析，具体了解宁波市市民对消费券的认知情况、使用情况以及满意程度，并有针对性地提出对策建议。调查发现：一半以上的居民知道消费券但对其使用规则的认知度较低；大部分抢到消费券的居民都使用过消费券，且更偏爱“必需型”消费场景；居民对消费券的各项影响因素的满意程度是不同的。
In the face of the sudden epidemic and economic setbacks, how to boost consumption, promote economic recovery and growth, has become an important issue in front of the government. Starting from the first quarter of 2020, governments at all levels began to issue consumer vouchers in an ef-fort to cope with the impact of the epidemic. This paper takes the citizens of Ningbo City as the sur-vey objects to conduct a sample survey and study. SPSS software is used for data analysis to specifi-cally understand the cognition, usage and satisfaction degree of the consumption coupons of the cit-izens of Ningbo City, and put forward countermeasures and suggestions accordingly. The survey found that: First, more than half of the residents know the consumption coupons but have a low awareness of the rules of their use; Second, most of the residents who get the consumption coupons have used the consumption coupons, and prefer the “necessary” consumption scenario; Third, the satisfaction degree of residents on the factors affecting consumption coupons is different.