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Modern Management 2022
民族地区非物质文化遗产保护与乡村振兴衔接框架研究──以广西六堡茶为例
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Abstract:
后扶贫时代,民族地区将从脱贫攻坚的主战场转成巩固拓展脱贫成果与乡村振兴有效衔接的主战场。民族地区拥有丰富的非物质文化遗产,如何通过非遗传承与乡村振兴有效衔接成为值得研究的议题。本研究以广西六堡茶为案例,引用Porter钻石模型来探究民族地区非遗传承与产业振兴衔接的框架。主要研究发现:工艺创新包括文化创意、制程改良等;保护/传承要素包括影像和文字记录、培养文化传承人等;需求条件包括公民素质、地方文化代表、品牌推广等。研究结果将可作为民族地区非物质文化遗产保护与乡村振兴有效衔接方案制定的参考资料。
In the post era of poverty alleviation, territory of nationality will be transformed from the main battlefield of poverty alleviation to the main battlefield of consolidating and expanding the effectiveness of poverty alleviation and rural revitalization. Territory of nationality is rich in intangible cultural heritage, and how to effectively connect intangible cultural heritage inheritance with rural revitalization has become a worthy research issue. This study takes Guangxi Liubao Tea as a case, and uses the porter diamond model to explore the framework of integration of intangible heritage inheritance and industrial revitalization in minority areas. There are three main findings. The first one is process innovation including cultural creativity, process improvement, etc. The second one is protection/inheritance elements including scraping images and written records, cultivating cultural inheritors, etc. The final one is demand including citizen quality, local cultural representatives, brand promotion, etc. The results of this study will be a reference for the formulation of effective connection for the protection of intangible cultural heritage and revitalization of rural areas.
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