全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

形状突显线索的呈现频率对注意捕获的影响
The Effect of the Frequency of Outstanding Shape Cues on Attentional Capture

DOI: 10.12677/AP.2022.125216, PP. 1813-1826

Keywords: 注意捕获,形状突显线索,高频线索,低频线索
Attentional Capture
, Outstanding Shape Cues, Frequent Cues, Rare Cue

Full-Text   Cite this paper   Add to My Lib

Abstract:

本研究将以往空间线索范式中的突显线索的圆点改为突显形状,探究形状突显线索呈现的频率对注意捕获的影响。实验1要求被试进行特征搜索,线索呈现时间为250 ms,采用2 (线索有效性:有效线索、无效线索) × 2 (线索的频率:22%的线索频率、100%的线索频率) × 2 (匹配性:匹配、不匹配)的混合实验设计。结果表明:在匹配条件下,高频和低频都会产生注意捕获,说明形状突显作为线索可以产生注意捕获效应;在不匹配条件下,低频条件没有出现注意捕获效应,反而在高频条件下出现了注意捕获,说明形状作为突显线索,具有和颜色突显线索不一样的注意捕获机制。实验2在实验1的基础上,改变线索呈现的时间为50 ms,继续探究线索的频率效应。实验结果表明:在匹配条件下,高频和低频都会产生注意捕获效应;在不匹配条件下,高频和低频都产生了注意捕获效应,没有得到线索的频率效应,研究结果没有支持期待违背的注意捕获理论。
In this study, the outstanding clues in the previous spatial cue paradigm were changed to out-standing shapes to explore the influence of the frequency of shape outstanding clues on attentional capture. In experiment 1, the subjects were required to conduct feature search, clues were presented 250 ms, and the mixed experiment design of 2 (cue validity: valid cue, invalid cue) ×2 (cue frequency: 22% of the cue frequency, 100% of the cue frequency) ×2 (matching: matching, mismatching) was adopted. The results show that: under the matching condition, both high and low frequencies can produce attentional capture, indicating that the outstanding shape clues can produce attentional capture effect. Under the mismatching condition, the low-frequency condition does not show the attentional capture effect, but the high-frequency condition shows the attentional capture, which indicates that the shape, as an outstanding cue, has a different attentional capture mechanism. On the basis of experiment 1, experiment 2 changed the time of cue presentation to 50 ms, and continued to explore the frequency effect of cue. The experimental results show that under the matching condition: both high and low frequencies can produce attentional capture effect. Under the matching condition: both high and low frequencies can produce the attentional capture effect, so the frequency effect was not obtained. The results do not support the attentional capture theory of expectation violation.

References

[1]  丁瑛, 庞隽, 王妍苏(2019). 形状-性别内隐联结及其对消费者形状偏好的影响. 心理学报, 51(2), 78-88.
[2]  刘丽, 白学军(2016). 注意控制定势和线索类型在注意捕获中的作用. 心理学报, 48(9), 1093-1104.
[3]  柳武妹, 马增光, 叶富荣(2020). 营销领域中包装元素对消费者的影响及其内在作用机制. 心理科学进展, 28(6), 1015-1028.
[4]  王海忠, 范孝雯, 欧阳建颖(2017). 消费者自我构念、独特性需求与品牌标识形状偏好. 心理学报, 49(8), 1113-1124.
[5]  王慧媛, 张明, 隋洁(2014). 线索靶子关联和搜索策略对注意捕获的作用. 心理学报, 46(2), 185-195.
[6]  杨晨, 陈增祥(2019). 数字有形状吗? 数字信息精确性和品牌标识形状的匹配效应. 心理学报, 51(7), 841-856.
[7]  叶攀琴, 李富洪, 陈庆飞, 乔婧, 李红(2012). 幼儿语言发展中的形状偏好现象及其认知机制. 心理科学进展, 20(5), 690-697.
[8]  Arnheim, R. (2010). Entropy and Art: An Essay on Disorder and Order. University of California Press.
[9]  Bacon, W. F., & Egeth, H. E. (1994). Overriding Stimulus-Driven Attentional Capture. Perception & Psychophysics, 55, 485-496.
https://doi.org/10.3758/BF03205306
[10]  Becker, L., van Rompay, T. J. L., Schifferstein, H. N. L., & Galetzka, M. (2011). Tough Package, Strong Taste: The Influence of Packaging Design on Taste Impressions and Product Evaluations. Food Quality & Preference, 22, 17-23.
https://doi.org/10.1016/j.foodqual.2010.06.007
[11]  Belopolsky, A. V., Schreij, D., & Theeuwes, J. (2010). What Is Top-Down about Contingent Capture? Attention Perception & Psychophysics, 72, 326-341.
https://doi.org/10.3758/APP.72.2.326
[12]  Chastain, G., & Cheal, M. (2001). Attentional Capture with Various Distractor and Target Types. Perception & Psychophysics, 63, 979-990.
https://doi.org/10.3758/BF03194517
[13]  Eimer, M., Kiss, M., Press, C., & Sauter, D. (2009). The Roles of Fea-ture-Specific Task Set and Bottom-Up Salience in Attentional Capture: An ERP Study. Journal of Experimental Psychology Human Perception & Performance, 35, 1316-1328.
https://doi.org/10.1037/a0015872
[14]  Folk, C. L., Remington, R. W., & Johnston, J. C. (1992). Involuntary Covert Orienting Is Contingent on Attentional Control Settings. Journal of Experimental Psychology Human Perception & Performance, 18, 1030.
https://doi.org/10.1037/0096-1523.18.4.1030
[15]  Folk, C. L., & Remington, R. (1998). Selectivity in Distraction by Irrelevant Featural Singletons: Evidence for Two Forms of Attentional Capture. Journal of Experimental Psychology Human Perception & Performance, 24, 847.
https://doi.org/10.1037/0096-1523.24.3.847
[16]  Folk, C. L., & Remington, R. W. (2015). Unexpected Abrupt Onsets Can Override a Top-Down Set for Color. Journal of Experimental Psychology Human Perception & Performance, 41, 1153-1165.
https://doi.org/10.1037/xhp0000084
[17]  Folk, C. L., Leber, A. B., & Egeth, H. E. (2002). Made You Blink! Contingent Attentional Capture Produces a Spatial Blink. Perception & Psychophysics, 64, 741-753.
https://doi.org/10.3758/BF03194741
[18]  Folk, C. L., & Remington, R. W. (1998). Selectivity in Distraction by Irrelevant Featural Singleton: Evidence for Two Forms of Attentional Capture. Journal of Experimental Psychology: Human Perception and Performance, 24, 847-858.
https://doi.org/10.1037/0096-1523.24.3.847
[19]  Jiang, Y., Gorn, G. J., Galli, M., & Chattopadhyay, A. (2016). Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments. Journal of Consumer Research, 42, 709-726.
https://doi.org/10.1093/jcr/ucv049
[20]  Jonides, J., & Yantis, S. (1988). Uniqueness of Abrupt Visual Onset in Capturing Attention. Perception & Psychophysics, 43, 346-354.
https://doi.org/10.3758/BF03208805
[21]  Koo, J., & Suk, K. (2016). The Effect of Package Shape on Calorie Estimation. International Journal of Research in Marketing, 33, 856-867.
https://doi.org/10.1016/j.ijresmar.2016.03.002
[22]  Liu, S. Q., Bogicevic, V., & Mattila, A. S. (2018). Circular vs. Angular Servicescape: “Shaping” Customer Response to a Fast Service Encounter Pace. Journal of Business Research, 89, 47-56.
https://doi.org/10.1016/j.jbusres.2018.04.007
[23]  Sch?nhammer, J. G., & Kerzel, D. (2018). Optimal Task-Sets Override Attentional Capture by Rare Cues. Journal of Experimental Psychology Human Perception & Performance, 44, 681-692.
https://doi.org/10.1037/xhp0000483
[24]  Theeuwes, J. (1991). Cross-Dimensional Perceptual Selectivity. Perception & Psychophysics, 50, 184-193.
https://doi.org/10.3758/BF03212219
[25]  Theeuwes, J. (1992). Perceptual Selectivity for Color and Form. Perception & Psychophysics, 51, 599-606.
https://doi.org/10.3758/BF03211656
[26]  Theeuwes, J. (1994). Stimulus-Driven Capture and Attentional Set: Selective Search for Color and Visual Abrupt Onsets. Journal of Experimental Psychology: Human Perception and Performance, 20, 799-806.
https://doi.org/10.1037/0096-1523.20.4.799
[27]  Theeuwes, J. (1993). Visual Selective Attention: A Theoretical Analysis. Acta Psychologica, 83, 93-154.
https://doi.org/10.1016/0001-6918(93)90042-P
[28]  Theeuwes, J., & Burger, R. (1998). Attentional Control during Visual Search: The Effect of Irrelevant Singletons. Journal of Experimental Psychology: Human Perception and Performance, 24, 1342-1353.
https://doi.org/10.1037/0096-1523.24.5.1342
[29]  Yantis, S., & Jonides, J. (1990). Abrupt Visual Onsets and Selective Attention: Voluntary versus Automatic Allocation. Journal of Experimental Psychology Human Perception & Performance, 16, 121-134.
https://doi.org/10.1037/0096-1523.16.1.121
[30]  Zhu, R., & Argo, J. J. (2013). Exploring the Impact of Various Shaped Seating Arrangements on Persuasion. Journal of Consumer Research, 40, 336-349.
https://doi.org/10.1086/670392

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133