非遗礼品仪式化表征模式研究——以海南儋州海盐晒制技艺为例
Research on the Ritual Representation Mode of Intangible Cultural Heritage Gifts—Taking the Drying Technique of Sea Salt in Danzhou, Hainan as an Example

本文透过设计人类学视角，以海南儋州非遗海盐晒制技艺文创产品开发为案例，分析非遗海盐晒制技艺的仪式化叙事表征要素，通过“挖掘叙事角色、梳理叙事情节、构建叙事语境”形成产品仪式化叙事设计方法模型。探讨在当代多元文化语境下，仪式化叙事设计方法在非遗文创产品设计中的意义及其对扩大非遗传播影响力的作用。
From the perspective of design anthropology, taking the development of cultural and creative products of sea salt drying technology of intangible cultural heritage in Danzhou, Hainan as an example, this paper analyzes the ritual narrative representation elements of sea salt drying technology of intangible cultural heritage, and forms a product formal narrative design method model by “excavating narrative roles, combing narrative plots and constructing narrative context”. This paper discusses the significance of ritual narrative design method in the design of non-heritage cultural and creative products and its role in expanding the influence of non-heritage communication in the contemporary multicultural context.