This paper looks at the landscape of broadband connectivity as consumers welcome disruptive newcomers, the satellite service providers, into the telecommunication and internet ecosystem. It highlights the developments that have made it possible for satellites communication to form a competitive alternative for terrestrial broadband internet services. We motivate discussions on ways and approaches to ensure terrestrial mobile operators construct effective strategy in integrating and working with the newcomers for interconnecting their terrestrial nodes with those of the satellite service providers. We discuss some technology and business perspectives for a healthy co-existence, and postulate that customers’ finances (price consideration) and perception of quality of experience and satisfaction may be the battleground for satellites and terrestrial service providers. Finally, it is concluded that, in the history of human endeavor, smart and effective cooperation has always been the best strategy to fight extinction.
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