女性高管与企业社会责任履行研究——基于产品市场竞争环境的调节效应
Research on Female Executive and Corporate Social Responsibility Performance—Based on the Moderating Effect of Product Market Competition Environment

本文以2014~2019年我国沪深A股非金融上市公司数据为样本，基于多元回归调节效应的分析构建模型，实证研究了女性高管、产品市场竞争与企业社会责任履行水平三者之间的关系。研究表明：女性高管能够促进企业社会责任的履行，女性高管占比越高对社会责任的促进作用就越明显；产品市场竞争越激烈，企业为了提升自身竞争优势，就越促进社会责任履行水平的提高；产品市场竞争在女性高管与社会责任之间起到调节作用，产品市场竞争越激烈，女性高管越能促进企业社会责任的提高，且这种促进作用在国有企业更显著。
Based on the data of China’s Shanghai and Shenzhen A-share non-financial listed companies from 2014 to 2019, this paper builds a model based on the analysis of multiple regression moderating effects to empirically study the relationship among female executives, product market competition and CSR performance level. The research shows that female executives can promote the fulfillment of corporate social responsibility, and the higher the proportion of female executives is, the more obvious the promotion effect is. The more intense the product market competition is, the more en-terprises promote the improvement of social responsibility performance level in order to enhance their competitive advantages. Product market competition plays a moderating role between female executives and social responsibility. The more intense the product market competition is, the more female executives can promote the improvement of corporate social responsibility, and this pro-moting role is more significant in state-owned enterprises.