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旅游者个体真实性体验对旅游者行为意愿的影响：旅游记忆的中介作用
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Abstract:
目的：探讨旅游者个体真实性体验、旅游记忆与旅游者行为意愿的关系以及作用机制。方法：基于旅游者个体真实性量表、旅游记忆量表、旅游者行为意愿量表对旅游者进行问卷调查，采用结构方程模型和Bootstrap法进行实证检验。结果：1) 旅游者个体真实性体验对旅游记忆、旅游者行为意愿有显著正向影响；2) 旅游记忆对旅游者行为意愿有显著正向影响；3) 旅游记忆在旅游者个体真实性体验与旅游者行为意愿的关系中具有显著的部分中介效应。结论：旅游者个体真实性体验不仅会直接影响旅游者行为意愿，也会通过旅游记忆影响旅游者行为意愿。
Objective: To explore the relationship between individual authenticity experience, tourism memory and tourist behavioral intentions and its mechanism. Methods: A questionnaire survey was conducted based on the Individual Authenticity Scale of Tourists, the Tourism Memory Scale, and the Tourists’ Behavior Intention Scale, and the Structural Equation Model and Bootstrap method were used for empirical testing. Results: 1) Individual authenticity experience of tourists has a significant positive effect on tourism memory and tourists’ behavior intention; 2) Tourism memory has a significant positive impact on tourists’ behavior intention; 3) Tourism memory has a significant partial mediating effect in the relationship between tourists’ authenticity experience and tourists’ behavioral intention. Conclusion: Individual authenticity experience of tourists not only directly affects tourists’ behavioral intentions, but also affects tourists’ behavioral intentions through a partial mediating effect of tourism memory.
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