In the presence of multicollinearity, ridge regression techniques result in estimated coefficients that are biased but have smaller variance than Ordinary Least Squares estimators and may, therefore, have a smaller Mean Squares Error (MSE). The ridge solution is to supplement the data by stochastically shrinking the estimates toward zero. In this study, we propose a new estimator to reduce the effect of multicollinearity and improve the estimation. We show by a simulation study that the MSE of the suggested estimator is lower than other estimators of the ridge and the OLS estimators.
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