As a tool of expression and communication, language has great advantages and an important position in shaping and displaying the image of a city. Good linguistic landscape construction plays an important role in promoting the overall development of the city, helping to expand its influence, and shaping its overall image. In order to enhance the image of a famous historical and cultural city and its overall competitiveness, this paper investigates the linguistic landscape in Shaoxing city, analyzes it from the perspective of cultural inheritance, and proposes a number of promotion strategies.
References
[1]
Landry, R. and Bourhis, R.Y. (1997) Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study. Journal of Language and Social Psychology, 16, 23-49.
https://doi.org/10.1177/0261927X970161002
[2]
Lou, J.J. (2016) The Linguistic Landscape of Chinatown: A Sociolinguistic Ethnography. Multilingual Matters, Bristol. https://doi.org/10.21832/9781783095636
[3]
Shohamy, E. (2006) Language Policy: Hidden Agendas and New Approaches. Routledge, London. https://doi.org/10.4324/9780203387962
[4]
Shohamy, E. and Waksman, S. (2009) Linguistic Landscape as an Ecological Arena: Modalities, Meanings, Negotiations, Education. In: Shohamy, E. and Gorter, D., Eds., Linguistic Landscape: Expanding the Scenery, Routledge, London, 313-331.
https://doi.org/10.4324/9780203930960
[5]
Scollon, R. and Scollon, S.W. (2003) Discourses in Place: Language in the Material World. Routledge, London. https://doi.org/10.4324/9780203422724
[6]
Touchstone, E.E., Koslow, S., Shamdasani, P.N., D’Alessandro, S. and Woodside, A.G. (2017) The Linguistic Servicescape: Speaking Their Language May Not Be Enough. Journal of Business Research, 72, 147-157.
https://doi.org/10.1016/j.jbusres.2016.10.008
Papen, U. (2012) Commercial Discourses, Gentrification and Citizens’ Protest: The linguistic landscape of Prenzlauer Berg, Berlin. Journal of Sociolinguistics, 16, 56-80.
https://doi.org/10.1111/j.1467-9841.2011.00518.x
[13]
Coupland, N. (2010) Welsh Linguistic Landscapes “From Above” and “From Below”. In: Jaworski, A. and Thurlow, C., Eds., Semiotic Landscapes: Language, Image, Space, Continuum, London, 77-101.
