在过去几年中电子竞技发展成为价值数十亿的产业，许多体育企业都对电子竞技领域有着强烈的商业兴趣，同时也吸引了各大赞助商，它们将电子竞技视为一个具有极大潜力的市场。与传统体育相比，电子竞技吸引了更广泛、更年轻和更全球化的观众，电子竞技比赛的收视率甚至高于传统体育比赛，但传统体育似乎并未将电子竞技看作是威胁，而是尽可能的适应、加入甚至是融合。随着电子竞技在全球年轻人中的日益普及和认可，未来可以通过游戏和电子竞技来回馈传统体育。
Esports has grown into a multi-billion industry over the past few years. Many sports companies have a strong commercial interest in the field of e-sports, which has also attracted the interest of major sponsors, viewing e-sports as a market with great potential. Esports appeals to a wider, younger and more global audience than traditional sports. The viewing rate of e-sports competitions is even higher than that of traditional sports competitions, but traditional sports do not seem to regard e-sports as a threat, but adapt, join and even integrate as much as possible. With the growing popularity and recognition of Esports among young people around the world, the future can give back to traditional sports through gaming and Esports.
The Nielsen Company (2020) Esports Playbook for Brands. The Nielsen Company.
https://www.nielsen.com/wp-content/uploads/sites/3/2019/05/esports-playbook-for-brands-2019.pdf
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Bertschy, M., Mühlbacher, H. and Desbordes, M. (2019) Esports Extension of a Football Brand: Stakeholder Co-Creation in Ac-tion? European Sport Management Quarterly, 20, 1-22. https://doi.org/10.1080/16184742.2019.1689281
