健康中国背景下我国民族传统体育健身休闲产业发展状况与优化策略
Development Status and Optimizing Strategies of Chinese Traditional Sports Fitness and Leisure Industry under the Background of Healthy China

通过文献资料、专家访谈、实地考察等方法分析健康中国背景下我国民族传统体育健身休闲产业存在的不足，并提出相关优化方案。研究认为：我国民族传统体育健身休闲产业市场运作水平低，未达到健康中国建设的需求；健身休闲价值体现不充分、文化内涵少、服务质量低等诸多问题普遍存在；应有效研究民族传统体育健身康复功能的推广和宣传，充分融入民族传统文化，提高服务质量和营销力度，开发娱乐元素，深入跨界融合，提高创新理念。
Through literature, expert interviews, field visits and other methods to analyze the shortcomings of my country’s traditional national sports fitness and leisure industry under the background of healthy China, and put forward relevant optimization plans. The research believes that: the market operation level of my country’s national traditional sports, fitness and leisure industry is low, and it has not met the needs of building a healthy China; there are many problems such as insufficient reflection of fitness and leisure value, less cultural connotation, and low service quality; it is necessary to effectively study national traditional sports and fitness. The promotion and publicity of the rehabilitation function, fully integrate into the national traditional culture, improve service quality and marketing efforts, develop entertainment elements, deepen cross-border integration, and improve innovative ideas.