基于决策树可视化分析大学生购买烟酰胺护肤产品的影响因素
Visual Analysis of Influencing Factors of College Students’ Purchase of Nicotinamide Skin Care Products Based on Decision Tree

近年，随着护肤成为社会各界一大研究热点，烟酰胺作为新兴美白成份被护肤产品行业大量使用。然则烟酰胺护肤产品的购买状况受诸多因素影响。本文通过实地调研获取相关数据，基于数据特征的不连续性，以CART算法构造出决策树模型，并将决策树进行可视化分析，得出大学生群体购买烟酰胺护肤产品的影响因素。为更多大学生消费群体提供更优的个性需求及选择。
In recent years, as skin care has become a hot research topic in the society, nicotinamide, as a new whitening ingredient, has been widely used in the skin care product industry. However, the purchase of nicotinamide skin care products is affected by many factors. This paper obtains relevant data through field research. Based on the discontinuity of data characteristics, decision tree model was constructed by CART algorithm, and visual analysis of decision tree was carried out to obtain the influencing factors of college students’ purchasing nicotinamide skin care products, for more college students consumer groups to provide better individual needs and choices.