大数据时代下高校思想政治教育转型策略探索
Exploration of Transformation Strategies of Ideological and Political Education in Colleges and Universities in the Big Data Era

大数据时代的发展为高校思想政治教育带来了机遇和挑战，不仅丰富了思政教学资源，改进了思政教学方式，也推动了思想政治教育理念的更新。分析了大数据时代下高校思想政治教育的特色，结合现状剖析存在的问题，指出大数据时代推进高校思想政治教育转型的意义，提出可操作性较强的策略和建议。
The development of the era of big data has brought opportunities and challenges to ideological and political education in colleges and universities, which not only enriches ideological and political teaching resources, improves ideological and political teaching methods, but also promotes the renewal of ideological and political education concepts. This paper analyzes the characteristics of ideological and political education in colleges and universities in the era of big data, analyzes the existing problems in combination with the current situation, points out the significance of promoting the transformation of ideological and political education in colleges and universities in the era of big data, and puts forward more maneuverable strategies and suggestions.