“互联网+”时代下跑腿服务影响因素及社会效应研究
Research on the Influencing Factors and Social Effects of Errand Service in the Internet Plus Era

在现代互联网技术发展背景下，各种各样的服务正逐渐向便利化与快捷化、智能化转化，社会运行呈现高效率、高强度的状态。为了帮助大众节省进行日常事务的时间成本，跑腿服务应运而生，并逐渐形成跑腿经济。目前我国跑腿行业发展态势良好，带来了如提高生活水平、带动就业等社会效益，但跑腿行业自身存在的问题，如宣传不力、目标客户定位不准确等问题，也不容忽视。本文首先从国内外跑腿行业现状比较入手，采用多元线性回归模型分析了现行跑腿行业的影响因素，结论表明，月所得额、性别、对外卖及快递依赖度、剩余时间会对跑腿服务月消费额产生显著的正向影响，而职业会对跑腿服务月消费额产生显著的负向影响。最后，文章对这一新兴产业的社会效用进行了具体说明。
In the context of the development of modern Internet technology, a variety of services are gradually transforming into convenience, quickness and intelligence, and the social operation is in a state of high efficiency and intensity. In order to help the public save the time and cost of daily affairs, errand service came into being and gradually formed errand economy. At present, the development trend of China’s errand industry is good, which has brought social benefits such as improving living standards and driving employment. However, the problems existing in the errand industry, such as poor publicity and inaccurate positioning of target customers, can not be ignored. Firstly, starting with the comparison of the current situation of the errand industry at home and abroad, this paper uses the multiple linear regression model to analyze the influencing factors of the current errand industry. The conclusion shows that the monthly income, gender, dependence on takeout and express delivery, and the remaining time will have a significant positive impact on the monthly consumption of errand services, while the occupation will have a significant negative impact on the monthly consumption of errand services. Finally, the paper explains the social utility of this emerging industry.